What makes us Rare
Together we’re building a safe, welcoming space in beauty and beyond. This is makeup made to feel good in, without hiding what makes you unique. And it’s all vegan and cruelty free.
NEW
Puffy Carryall Tote
A fresh take on your fave tote—now in soft peach! Puffy, pocket-packed, and perfect for your day to day. Online only.
SHOP NOW
Find Comfort Claw Clip – Awaken Confidence
Keep strands up and out of your way with a sleek, comfy design that’s extra kind to your hair. Online-only exclusive.
SHOP NOW
Positive Light Liquid Luminizer
Our bestselling highlighter for a natural, lit-from-within glow. Now in 2 new shades!
SHOP NOW
Soft Pinch Liquid Blush Duo
Celebrate 5 radiant years of Selena’s iconic Rare album with this full-size liquid blush duo—featuring new, set-exclusive shade Souvenir.
SHOP NOW
Puffy Carryall Tote – Awaken Confidence
Designed for your day to day, with a roomy interior and plenty of pockets for everything from your laptop to your water bottle.
SHOP NOW
Soft Pinch Liquid Contour
Dot, blend, done. The easiest way to contour, with a mistakeproof formula and a natural, seamless shadow effect.
SHOP NOWBestsellers
Sale!
Bestsellers
Original price was: $20.00.$8.00Current price is: $8.00.
Sale!
Bestsellers
Original price was: $27.00.$10.80Current price is: $10.80.
Sale!
Bestsellers
Original price was: $22.00.$8.80Current price is: $8.80.
Sale!
Bestsellers
Original price was: $20.00.$8.00Current price is: $8.00.
Sale!
Bestsellers
Original price was: $28.00.$11.20Current price is: $11.20.
Sale!
Bestsellers
Original price was: $24.00.$9.60Current price is: $9.60.
Sale!
Bestsellers
Original price was: $38.00.$15.20Current price is: $15.20.
Sale!
Bestsellers
Original price was: $27.00.$10.80Current price is: $10.80.
Make an impact on
mental health
1% of Rare Beauty’s annual sales will go directly to the Rare Impact Fund to expand mental health services in underserved communities.
Learn More